Who we are

In the pulsating heart of the Australian Rock scene, a name echoes with the resonance of raw energy and authentic passion – Alyssa Borda, better known as Ally Oop. Founder of ALLY OOP MGMT she`s not just a name; she`s a force, a movement, a revolution in how we experience music. A Melbourne Music Industry Multi-hyphenate herself, she knows the music`s pulse and understands its highs and lows. This empathy shapes her vision as a Booking Agent, where she blends intuitive understanding with strategic business acumen. This stems from years spent working in Small Business, Retail, Corporate and FMCG sectors across Customer Service, Sales and Accounting. It`s more than Management; it`s a mentorship, a journeywalked together with the artists. Her devotion to music is paralleled only by her commitment to giving back. Championing mental health causes such as recommending Support Act, Ally recognizes the power of music to heal, unite, and uplift. She`s not just part of the music industry; she`s a pillar of it, a guardian of its soul and a nurturer of its future. Witnessing the joy her work brings and the connections it fosters – it`s not just a career for Ally; it`s a calling. Every strum, riff and beat is not just seen or heard; it`s experienced. In her world, Music isn`t just sound; it s a canvas, and she paints it with the colours of passion, dedication, and unrelenting spirit in support of original artists.